Wimbledon is a masterclass in how to turn a sporting event into a cultural brand. What used to be “just” a sporting event has evolved into a cultural moment, thanks to sharp storytelling, a more relatable tone of voice, and a digital strategy that blends tradition and luxury, with a playful wink.

In the wake of Duolingo’s move this week to go AI-first and H&M’s introduction of digital twin models. I mull over human-made and AI-generated creative work.

Belmond’s Long Shots series takes a refreshingly unhurried approach, almost radical in today’s fast-paced world of luxury hospitality. In this post, I take a deep dive into this campaign and the calming destinations it takes us to.

In a world of polished perfection, meet the luxury brands that are leveraging their human and relatable side to forge deeper and more authentic connections with their customers.

Mother’s Day campaigns that stand out while standing for something more meaningful.

Retail windows are an overlooked touchpoint on our grey and generic high streets. See the global and independent brands that are making an impact.

Creative and clever Valentine’s Day campaigns, ads and retail windows that won’t make you (love) sick and tired.