Yours robotically. Human-made.
The post you’re reading is human-made.
Remember when emails used to say "Sent from my iPhone"? A little badge of change when we shifted more to mobile?
We're at another shift. Duolingo announced this week that it's starting to replace its content and translation teams with AI. Last month, H&M launched its AI-human models by partnering with 30 professional models and their agencies to create digital replicas.
I'm all for change (she says excitedly while clinging on to the known world for dear life!). And I love learning how to use AI professionally and personally. It's made me much more efficient. But I've had to carve out time to be a human-led creative (fellow creatives will know what I mean here!).
You can tell when something is AI-generated (for now). However, it often lacks that feeling. You know, the beauty and imperfection of being human. Especially on LinkedIn, it all starts to blur and look and sound the same.
I'd love to see more people and brands proudly label work that's human-made. Not as a pushback to progress but as a quiet celebration of what we still do best (for now ;-)).
I know, it's a bit of a contradiction.
But maybe that's the point.
(This post is human-made.)
Duolingo goes all out and AI-first
‘Making minor tweaks to systems designed for humans won't get us there,' Duolingo CEO Luis von Ahn said in an email. Duolingo is "going to be AI-first," the educational technology company announced, adding that it is replacing contract workers with artificial intelligence. Remember when everything in marketing and communications shifted to a mobile-first approach? There was a change, but still a need for print, outdoor advertising, and humans! I’m interested to see how this goes.
H&M AI models, aka the digital twins
H&M is working with models and their agencies to create digital versions of 30 models that can be used in AI-generated images for things like social media and marketing. The models will keep the rights to their digital twins and can even let other brands use them, including H&M’s competitors. The company admits it’s still unclear how this will impact not just models, but also the many people who help create fashion imagery, like photographers, stylists, and makeup artists. In a world that seems to have pushed back against the likes of over-retouching of images and filters, this may be a step backwards, unless the integrity of the model’s genuine likeness is upheld. Or does that matter? I’m not sure.
Thank you for listening to my current ramblings on this ever-evolving topic. I’m sure it won’t be the last!