STORYTELLLER. COMMUNITY BUILDER. NEWSBREAKER. SPEECH WRITER. NAME FINDER. SLIDE MAKER. crowd-pleaser. Tone of voice shaper. CONTENT PLANNER. WEBSITE crafter. EMAIL TWEAKER. PRODUCT SELLER. COPYWRITER.
I support leading global retail, fashion, sports, banking, and luxury goods brands with their content. I love what I do, from press releases and product names to internal presentations, business reports, and social media. The clients I support seem pretty happy, too.
I am lucky to support some of the biggest brands on the planet.
After graduating from Loughborough University many years ago, I interned at Condé Nast. Then I cut my teeth (and ability to juggle many-a-deadline and stress) as an account executive at an advertising agency. I worked as a Press Officer for a UK ballet company and then as a communications officer at a law firm.
The Swiss Alps then beckoned, and I found myself at the Swarovski headquarters in Zurich, marking the start of a love affair with Switzerland, my second home. It was here that I made the call to go freelance, and soon enough, more clients rolled in. I relocated to Italy a few years later, where I supported Maserati, Tods, and Hogan. I also put on a few pounds thanks to the incredible Italian cuisine!
Today, I work with Breitling, Swatch, Hästens, Montblanc, Swarovski, Zino Davidoff, Sigg Switzerland, Creative Academy, and more global and startup brands from my base in Leamington Spa. When not pouring over text, I am working on dayze, the parenting platform I co-founded with my talented friend, Lizzie, or answering to my very demanding ‘executive board’ (Samuel, eight and Olivia, six).
-Georgina Waterhouse.