the story of a luxury brand content specialist
So, how does one become a copywriter for luxury lifestyle brands? For me, it all began with an internship at Condé Nast. From there, I cut my teeth (and ability to juggle many-a-deadline) as an account executive at an advertising agency. I went on to work as a Press Officer for a UK ballet company and then as a communications officer at a UK law firm.
The Swiss Alps then beckoned, and I found myself at the Swarovski headquarters in Zurich, marking the start of a love affair with Switzerland. There, I took the leap into freelance life, and before long, more clients rolled in. A few years later, I moved to Italy, supporting brands like Maserati, Tods, and Hogan.
Today, I work with leading luxury brands from my base in Leamington Spa. When I’m not writing for them, I indulge my obsession with retail windows and visual storytelling. I can’t pass a high street without snapping my favourite copy spots (my friends and clients send me theirs too). It all feeds The Notebook, my blog dedicated to great branding and words.