AI tools are great. They’re fast, efficient, and perfect for getting the ball rolling. But when it comes to real connection, genuine engagement, and building a brand people actually care about, they can only take you so far.

Search engines like Google know the difference, too. Sites packed with AI-generated copy often get ranked lower than those with the real deal. So while tools like Bing or ChatGPT are handy for quick drafts, nothing beats the human touch when it comes to crafting copy that resonates.

But hey, I might be a little biased.

I’m based in Royal Leamington Spa, UK, a beautiful town that’s (allegedly) home to more CEOs per square mile than anywhere else in the country. While I work remotely with clients across the globe, I regularly travel to Switzerland and have supported brands large and small throughout Europe, Asia, and North America, including Germany, France, Sweden, Singapore, and the USA.

I work with clients on both a project-by-project and retainer basis (as I tend to get booked up quickly!).

To provide an accurate quote, I’ll need a few details such as the type of support you’re looking for (strategy, creative content, editing, etc.), the channel or touchpoint (social media, ad campaign, brochure, presentation, and so on), and your timeline.

Feel free to drop me an email, and we can set up a quick discovery call (that’s what the kids are calling it these days) to chat through everything.

Not at all! Luxury has become a bit of a niche for me, and I love working with brands in retail, fashion, jewellery, watches, hospitality, travel, and finance. But I also work with a wide range of other businesses, from ambitious startups to growing independents.

Over the years, I’ve supported clients in tech, apps, coaching, sport, energy, food and beverage, housing developers, wealth management—and even a few brilliant charities. So, if you’re not in the luxury space, don’t worry, you’re still in the right place.

I get it, using AI to generate copy is cheaper, faster, and more convenient. But please, don’t just copy and paste what it gives you. Make sure it actually sounds like you.

Tweak the tone, tailor the language, and use the words your brand would naturally use. Don’t be under any illusion, customers can spot AI-generated content a mile off. And as more of us start tapping into these tools, there’s a real risk that brands will all start to sound… well, the same.

AI is a great starting point. Just don’t forget to add the human touch.